Alright, I’ll admit it.

I’m guilty – I disappeared for several days
over the Memorial Day Weekend.

After our Team Strategy / Q & A Webinar
on Saturday, I pretty much up and
disappeared for the rest of the Weekend,
doing all sorts of fun stuff with my family
and enjoying being “un-plugged” from my
business.

That’s one of the great things about being
self employed – that you can work when
you want and when you don’t want to, you
can just get out of the office, unplug and
enjoy the freedoms of being your own boss.
(Don’t even have to check the iPhone if you
don’t want to!)

And of course, being able to take time off
without worrying about money – that’s nice
too – not something I’ve always had, but certainly
looked forward to and now enjoy more than I
even thought I would.

Anyway, a couple of notable events that made
me smile over the Memorial Day Weekend.

On Sunday I took the family up to the city
of Boulder.  It’s a beautiful place with lots of
crunchy “granola” people, street fairs and
scenery.  (Lots of Rock Climbing, Hiking,
and Mountain Biking too)

It’s quite the spectacle, especially when the
Boulder “Boulder” is being run. (5 KM race),
because it attracts crowds that normally wouldn’t
come out, rain or shine.

Many, many of thousands of people cram into
the area to visit with hundreds of vendors
and tent merchants, who happily display
their wares.

Everything from new energy drinks to cool
new clothing and raffles and tons of free
giveaways.

Along the sidewalk down Pearl Street we
saw dozens of Street Performers.

These are some of the most creative and
talented people in the World, who have
chosen not to work a real “job”, but instead,
have a free enterprise business where they
are their own boss, learn to market themselves
and get paid for their value to the crowds
who gather around them.

On top of dozens of amateur musicians,
playing everything from the violin to mini-pianos,
to the digereedoo, there was:

Zip Code Man – this guy knows every zip
code in America. You just say the city or the
zip code and he will tell you its zip code or
city. Knows places of interest in each zip
code and even telephone area codes if you
want to call them!  Truly amazing…

Then, there was Bronze Man – the guy is in
complete cowboy gear, entire body, face,
clothing, skin painted in Copper, looks just
like John Wayne, and stands perfectly still.
He looks like a piece of metal.  When he
moves people stop and stare. Kind of creepy
actually, but he gets a few people to have fun
with him if they don’t run off too soon.

Then there was the Cirque de Sole Acrobat.
She was juggling, balancing, doing handstands,
telling jokes, getting the audience involved
and using fire and knives as a part of her act.

No matter what the street performer’s show,
each had a hat or a box or a container laying
on the ground in front of them, to collect
payment for their time and talent.

Good or bad, there was always a few dollars
in the thing, some that probably sat for hours
to show passer-byes that someone gave them
a handout.

Here’s what was so interesting.

Just like your business and mine, it was up
to each performer to attract a crowd, and then
demonstrate their value in order to get paid.

Some performers didn’t attract anyone and
just began doing their thing, eventually turning
a few heads and getting a buck or two from
some of their audience who stopped en route
to somewhere else, while some would
build up their audience first by telling a few
people what they were about to do in a very
announcer like voice and then attracting more
and more people as their show went on, because
of the value they brought to the crowd.

And then, there were those performers who
performed their act, but for merely a buck,
as almost nobody stopped to listen, watch
or pay much time or attention to them.

This is what made me smile.

Free enterprise at its best.

Everyone had the same audience to work with.

Same weather conditions.

Same sidewalk space to claim for their show.

Same amount of time to make something magical
happen.

Same opportunity to win over the crowd.

So why did some people do really well and collect
hundreds of dollars for a 20 minute show, while
others looked like they were going to be on the
$.99 Value Menu diet later on that night?

What makes the difference?

What makes one person become so attractive
to others while another person repels them?

I’d love to get your feedback on this – could be
a great conversation.

Feel free to comment and let me know what
you think separates the good from the great
and the great from the outstanding…

Tags: , , , , ,

18 Comments on Ok, so I’m Guilty – Here’s Why!

  • So, the best quality is not enough, something more is needed, some shows atract attention, some not, even if they are good……interesting

  • Those without onlookers/patrons and the lack of proof(money),there to make a buck,could simply have pooor energy or negitive energy which repels. Those who had the proof of patrons were creating a magnetic like draw by absorbing the good energy from those enjoying the day while sharing their energy(simply enjoying the day as well) creating a will of sharing in those passing by.
    Just a thought..
    David

  • Looking at the fact each entertainer had the same conditions to work with. There a few things to consider on why different results were being achieved.

    1. What was their expectation and belief they would succeed before they ever showed up?

    2. Have they experienced results that did not serve them in the past and were willing to expand on their
    skillset?

    3. Were they doing something they enjoyed and wanted to be a part of. Or were they there because they only had their vested interest of filling their hat with some money?

    4. Had they studied others before them that experienced success to set a good foundation on where to start and how to add upon?

    A few things to consider. Sounds like a fun time with the family for the Memorial Day Weekend
    .-= Brian´s last blog ..Welcome to MentoringSource.com =-.

  • “Many, many of thousands of people cram into the area to visit with hundreds of vendors and tent merchants, who happily display their wares.”

    -> The crowd’s primary purpose was to “visit” or be engaged in the activities of the vendors and merchants.

    “Some performers didn’t attract anyone and just began doing their thing, eventually turning a few heads and getting a buck or two from some of their audience who stopped en route to somewhere else,”

    -> These performers did not understand that attraction
    is not about doing “your” own thing.

    “while some would build up their audience first by telling a few people what they were about to do in
    a very announcer like voice and then attracting more
    and more people as their show went on, because of the value they brought to the crowd.”

    -> These performers were creating anticipation when they told the crowd what they were “about to do”, thereby satisfying them with what they came for in the first place which was to “visit” or engage with the vendors and merchants). Because the crowd was being engaged in their primary want/need, there was even more attraction created with the onlookers beyond the immediate crowd because of “their” perceived value.

    “What makes one person become so attractive to others while another person repels them?”

    -> Perceived Value ~ In this scenario, what caused some to experience massive attractive qualities with the crowd, was simply knowing why they were there to begin with and engaging them to experience their own solution.

    -> Those who repelled in this scenario, were those who failed to recognize the value of their own offer, and neglected to promote that value in their efforts to engage the crowd…

    “And then, there were those performers who performed their act, but for merely a buck, as almost nobody stopped to listen, watch or pay much time or attention to them.”

    -> Because there was no perceived value by the crowd, the unsuccessful vendors/merchants were unable to engage them and consequently, there was not as much money made as could have been.

    “Feel free to comment and let me know what you think separates the good from the great and the great from the outstanding…”

    -> In my opinion, the ability to engage someone. The greater the skill is developed, the greater and more outstanding the marketer becomes.
    .-= Debra´s last blog ..Herding Cats and Turtle Races =-.

  • Having the “goods’ is just OK. But, backing up the “goods” is even better. Do what you say your going to do. Do be shy, and share with everyone. For we not know who will come in to the show and even feel compelled to share their own money with the ‘show’ that interest the masses the most. You don’t need hype, just a good energy to share what talent you might have to be able to get people to watch and listen to you more.

    Very cool that you were able to see what we do in the real live world. This stuff happens everywhere.

    Thanks for sharing Aaron.
    .-= Thomas Chandler´s last blog ..How Do You Build an Online Business Today? =-.

  • How about “The Secret” in action! Great article about human nature, Aaron.

  • Aaron, it seems real simple. Tom ake the most, create the most interest. We are naturally curious folk and that fact is what lures us in to “see” what is happening.
    Love the story!

  • Human nature is when there is a crowd, we want to see what is going on. The visitor only wants to stay and watch if the performer:
    seems authentic in their joy for performing
    Engages their audience
    Makes the “magic” happen
    Touches something in the audience that compells them to watch, something unusual, beautiful, mysitical, personal.
    Performers that are sure of their talent seem to have a magnetic quality and people sense that, it hypnotises them and send them into a trance. As the crowd grows, the crowd grows more, we are such curious creatures.

  • @Claude – yes that is correct. Some performers get a lot of attention
    while some get none at all. Even if the act is good, if the player is not,
    they get very little attention or compensation as a result.
    @David – Yes, energy has a lot to do with it. With great energy, you will
    attract others with the same.
    @Brian – Yes, all true! Positive Mental Expectations determine so much
    in business and in life. Great points – all of them!
    @Debra – All Tru! My favorite was your “Perceived Value” comment. Once
    a person perceives their own value as high, if it truly is, others will recognize
    and act on it as well. Great comments. Thanks!
    @Thomas – Yes, doing what you say you are going to do – very important!
    Great comment!
    @Mom (Roz) – Yes, in ACTION…Operative word! Excellent…
    @Valerie – Yes, you must create the most, not just by talking, but by “doing”.
    Great point…
    @Shellie – Engaging their audience…now that’s what I’m talking about!!!
    Ever see on FaceBook people who get comments from their friends, but just
    ignore them. Not a good way to keep a relationship going…
    @Everyone – thanks for your comments! Speak with you again soon… ‘;-)

  • It is all about knowledge how to attrect and how to market!
    Great articel.
    Thx.
    Norbert

  • Hey Aaron,
    That is a great analogy. I have seen several times
    where performers who offered the greatest
    value (entertainment) to their audience made
    a ton of money, while the other less entertaining
    performers kind of picked up the scraps. The same
    is true in our industry. Thanks for this post
    .-= Carstarphen´s last blog ..Free Network Marketing Training- 3 Types of Prospects =-.

  • It’s passion, involvement, and getting the first few onlookers helps too, as social proof that it might be something interesting to the others as well. One time I stopped by a street artist who had no onlookers. I watched enthusiastically, and the people I was with stopped with me. I stayed for 5 or 10 minutes, looking close, pointing at some of the works, and by the time I left, a crowd of maybe 20 people had gathered, many with their money out to buy his works after I had been the first to buy.

  • @Norbert – Thanks
    @Carstarphen – Yes – Sounds like you got some
    experience. Thanks for the comment. very cool blog
    too.
    @Sue – Great story, great point!
    .-= Aaron´s last blog ..Ok, so I’m Guilty – Here’s Why! =-.

  • Great story Aaron. It’s so true that a positive mindset creates positive energy which leads to positive and strategic tactics to attract traffic and convert that traffic to sales. It’s also interesting that all of these street entrepreneurs had knowledge of the event; so they put themselves within the traffic flow!

    Sounds like you guys had fun!
    .-= Jim Jinright´s last blog ..MLM Secrets What’s Working Online =-.

  • Aaron, Thanks for sharing. When we are begining we somehow think we are the only ones that experience hte bad stuff. These are just the woodpeckers trying to sink our Arc of Success

  • Hi…it’s passion that truly ignites…believing in what you do …careing about others. people can tell whether you’re pastionate or not it’s not something u can fake for too long!

  • Integrity and honesty are the most important elements in dealing with potential customers…these days it’s challenging to find integrity and honesty…many cut corners on product and service to try and make more profit. My two middle names are integrity and honesty and I love meeting new people and putting my heart and sole into placing a big smile on their face :) .

    Bruno Candito

  • Hi,

    I must say that all of the marketing is kind of overwhelming but is still good. I feel that a person needs to find what is good for them and what can be applied to their business and what they do. Rather than becoming overwhelmed by what different people say. It’s fine. It just works for them. I need something that works for me.

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